Knoxville Digital Marketing Agency
Conversion-focused paid advertising built for real growth.
We don't run ads to chase clicks. We run ads to drive measurable conversions. At Make Me Modern, digital marketing is a disciplined blend of PPC strategy, creative execution, and industry-leading conversion tracking.
We manage campaigns across Google Ads, Facebook, and Instagram. As a Knoxville digital marketing agency, our advantage is insight. We surface signals other agencies miss and turn them into smarter decisions, tighter campaigns, and sustained growth.
- 5Mmanaged spend
- 7.5xaverage ROAS
- 10k+monthly conversions
- 300+happy clients
Our Process
Digital Marketing Strategy & Planning
Every PPC campaign starts with a sharp strategy. We define your goals, audience segments, and buyer journeys, then build a full-funnel roadmap. We match your objectives with the right paid advertising platforms, creative hooks, and targeting tactics. Whether you're a Knoxville contractor, a regional Tennessee retailer, or a growing e-commerce brand, your digital marketing strategy is never templated. It's tailored to your market.
Campaign Structure & Ad Creative
From Google Search and Performance Max to Facebook retargeting and Meta carousel ads, we build the right PPC campaign structure from the ground up. That includes ad copy that Google scores as “Excellent,” visuals that reflect your brand, and landing pages that align perfectly with intent. Campaigns are engineered to scale, but tuned for detail.
Conversion Tracking & Attribution
We install airtight conversion tracking from day one. Google Tag Manager, Meta Pixel, custom events, and first-party analytics are all implemented to measure every click, form fill, purchase, or phone call. We don't just show what performed. We show you why it performed. Proper attribution is the foundation of profitable paid media.
Ongoing PPC Optimization & Testing
We monitor campaign data daily, adjusting bids, refining targeting, testing new creative, and evolving strategy. Our PPC optimization cycles are tight, and our A/B testing culture runs deep. We shift fast, think in ROAS, and always aim to turn learning into revenue for our Tennessee clients.
Performance Reporting & Scaling
Your digital marketing reports won't just list metrics. They'll uncover behaviors. We track what most agencies miss, explain why trends matter, and guide next steps based on signal, not noise. We'll tell you when to scale your ad spend, when to pivot, and what your audience is doing when no one's watching.
Our Platforms
Google Ads
The backbone of intent-driven paid advertising. We build and manage Search, Display, Performance Max, and Local Services campaigns that capture high-intent traffic right when users are actively searching for what you offer. For Knoxville and East Tennessee businesses, we specialize in geo-targeted PPC campaigns that reach customers in your service area. With advanced keyword strategies, smart bidding, and conversion-focused ad copy, your Google Ads don't just get clicks. They get customers.
With nearly 3 billion active users, Facebook remains one of the most powerful platforms for paid social advertising at scale. We leverage Meta's robust targeting capabilities (demographics, interests, behaviors, custom audiences, and precise geographic targeting) to build campaigns that drive awareness, engagement, and conversions. Whether you're targeting Knox County or the broader Tennessee Valley, our paid media strategies make every dollar work harder.
Visual storytelling meets performance marketing. Instagram's highly engaged user base is ideal for Tennessee brands looking to build recognition and drive action. With placements across Feed, Stories, Reels, and Explore, we reach users in discovery mode and retarget warm audiences to convert attention into measurable results.
TikTok
The fastest-growing platform for reaching younger, highly engaged audiences. TikTok's algorithm rewards authenticity and surfaces content to users who are most likely to engage, regardless of follower count. We leverage this discovery-driven model to drive app installs, site traffic, and direct sales at scale.
Bing Ads
Often overlooked but highly valuable for PPC management. Microsoft Advertising (Bing) reaches a unique audience: older, higher-income users who convert at competitive rates with lower cost-per-click. We import and optimize campaigns from Google or build Bing-native strategies to capture this underutilized traffic source and maximize your paid search reach across search engines.
The premier platform for B2B paid advertising. LinkedIn's professional targeting options (job title, company size, industry, seniority) allow us to put your message directly in front of decision-makers. Whether you're a Knoxville B2B company generating leads, promoting thought leadership, or recruiting top talent, we build LinkedIn ad campaigns that speak the language of business.
What's Included
Full-Funnel Conversion Tracking
We track everything: calls, clicks, form fills, and purchases. Using tools like Google Tag Manager and Meta Pixel, we ensure no lead is lost to guesswork in your paid advertising campaigns.
Precision Audience Targeting
Demographic, geographic, behavioral, and interest-based targeting, all custom-built to reach the right people in your service area. From hyper-local radius targeting in Knoxville to regional paid advertising campaigns across East Tennessee, we dial in your audience with precision.
Ad Creative & Copywriting
Copy that converts. Creative that resonates. From static ads to dynamic carousels, we build paid media assets that pull attention and push action.
High-Converting Landing Pages
Need a page built for your PPC campaign? We design and develop high-converting landing pages that align with your ad messaging and drive measurable action.
Daily Monitoring & PPC Optimization
This is not set-it-and-forget-it paid advertising. We adjust spend, rotate ads, A/B test headlines, and refine targeting weekly (sometimes daily).
Flexible Billing Options
You decide how to manage ad spend: direct with Google and Meta, or through our unified billing system. We work how you prefer to pay.
Transparent Performance Reporting
You'll get digital marketing reports that are clear, focused, and loaded with insights. Cost per lead, ROAS, CTRs, and engagement trends, all broken down by what matters to your business.
Strategic Campaign Consulting
We bring ideas to the table: new angles, better hooks, seasonal pivots, and audience opportunities. Your paid advertising campaigns evolve because we stay hands-on.
Multi-Industry PPC Experience
We've run successful paid advertising campaigns across dozens of industries, from Knoxville contractors and East Tennessee tourism operators to regional retailers and professional service firms. If your audience is online, we'll help you reach them smarter with digital marketing that works.
Frequently Asked Questions
Digital Marketing FAQs
Common questions about our PPC and paid advertising services.
View All FAQsHear from our clients
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