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Facebook Ads Management

Full-funnel advertising that turns scrollers into customers.

Facebook and Instagram reach over 3 billion people. The challenge isn't access. It's precision. We build campaigns that find your ideal customers, nurture them through the funnel, and convert them into buyers, subscribers, or leads.

Our approach combines strategic audience architecture with creative that actually performs. We don't just launch ads and hope. We test systematically, optimize relentlessly, and scale what works. Whether you're building brand awareness, generating leads, or driving e-commerce revenue, we engineer campaigns that deliver measurable returns.

  • $3M+Meta spend managed
  • 6.8xaverage ROAS
  • 12k+monthly conversions
  • 150+brands scaled

Our Process

Pixel & Event Configuration

We audit your Meta Pixel implementation, configure the Conversions API for server-side tracking, and verify all standard and custom events fire correctly. Accurate tracking is the foundation of effective optimization. Without it, Meta's algorithm is flying blind.

Audience Architecture

We build a layered audience strategy spanning cold prospecting, warm retargeting, and lookalike expansion. Custom audiences are created from website visitors, email lists, video viewers, and engagement signals. Each audience tier receives messaging calibrated to its awareness level.

Creative Strategy

Facebook rewards creative variety. We develop a testing framework with multiple ad formats (static, carousel, video), hooks, and value propositions. Creative is rotated systematically to combat fatigue and identify winning combinations.

Campaign Structure

We organize campaigns by objective and funnel stage. Prospecting campaigns target new audiences with broad or interest-based targeting. Retargeting campaigns re-engage site visitors, cart abandoners, and past customers. Budget allocation shifts based on performance signals.

Optimization & Scaling

We monitor frequency, CPMs, and conversion rates daily. Underperforming ad sets are paused, winning creatives are scaled, and new tests are launched weekly. When campaigns hit efficiency targets, we scale horizontally into new audiences and vertically with increased budgets.

Campaign Types

Prospecting Campaigns

Reach new customers who haven't discovered your brand. We use broad targeting, interest stacking, and lookalike audiences to find high-probability buyers. Prospecting creative focuses on stopping the scroll and communicating your core value proposition quickly.

Retargeting Campaigns

Convert warm audiences who have already engaged with your brand. We segment retargeting by recency and depth of engagement, serving tailored messaging to site visitors, product viewers, cart abandoners, and past purchasers.

Lookalike Audiences

Scale your best customers. We build lookalike audiences from purchasers, high-value customers, and engaged leads. Lookalikes extend your reach to users who share behavioral and demographic patterns with your existing audience.

Dynamic Product Ads

For e-commerce brands, we configure dynamic ads that automatically showcase products users have viewed or added to cart. Catalog feeds are optimized for accurate inventory, pricing, and product imagery.

Lead Generation Campaigns

Capture leads directly within Facebook using native lead forms. We design forms that balance conversion volume with lead quality, and integrate submissions directly into your CRM or email platform.

Reporting & Attribution

We provide clear monthly reporting on spend, conversions, cost per result, and ROAS. Attribution windows are configured appropriately, and we layer in GA4 data to validate Meta's reported performance.

Frequently Asked Questions

Facebook Ads FAQs

Common questions about our Facebook and Meta advertising services.

View All FAQs

Hear from our clients

Ready to scale with Facebook Ads?

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