Instagram Ads Management
Visual-first advertising that stops the scroll and drives action.
Instagram is where brands are built and products are discovered. With over 2 billion monthly users spending an average of 30 minutes per day on the platform, the opportunity is massive. The challenge is cutting through the noise with creative that earns attention and messaging that converts.
We build Instagram campaigns that feel native to the platform while driving measurable business results. From Feed to Stories to Reels, we develop format-specific creative, target high-intent audiences, and optimize relentlessly to turn engagement into revenue.
- $2M+Instagram spend
- 5.4xaverage ROAS
- 8k+monthly conversions
- 100+brands scaled
Our Process
Platform & Pixel Audit
Instagram ads run through Meta's infrastructure, so we start by verifying your Pixel, Conversions API, and event tracking are properly configured. We also review your Instagram business profile to ensure it's optimized for conversions, with clear CTAs and cohesive branding.
Audience Development
We build Instagram-specific audiences based on profile engagement, video views, and saved posts. These signals indicate genuine interest beyond casual scrolling. Combined with website retargeting and lookalikes, we create a full-funnel targeting strategy.
Creative Production
Instagram is a visual-first platform. We develop creative that feels native to the feed and Stories environment. This means vertical video for Reels and Stories, carousel sequences for product showcases, and polished static images that stop mid-scroll.
Placement Strategy
We configure campaigns to appear in Feed, Stories, Reels, and Explore placements. Each placement has different creative requirements and user behaviors. We tailor assets to each format and monitor performance by placement to optimize delivery.
Testing & Iteration
Instagram audiences respond to fresh creative. We maintain an active testing calendar with new hooks, formats, and offers rotating through campaigns. Winners are scaled, underperformers are cut, and learnings inform the next round of creative development.
Ad Placements
Feed Ads
Appear seamlessly in users' main Instagram feeds. Feed ads support single images, carousels, and video. We design creative that blends with organic content while clearly communicating your offer and driving action.
Stories Ads
Full-screen vertical ads that appear between organic Stories. With over 500 million daily Stories users, this placement captures attention in an immersive format. We design Stories with quick hooks, clear CTAs, and swipe-up actions.
Reels Ads
Short-form video ads that appear in the Reels tab and feed. Reels is Instagram's fastest-growing placement, offering access to discovery-focused users. We create Reels-native content that entertains while driving brand awareness and conversions.
Explore Ads
Reach users actively browsing for new content in the Explore tab. These users are in discovery mode, making Explore an ideal placement for prospecting campaigns targeting interest-based audiences.
Shopping Ads
For e-commerce brands, we configure Instagram Shopping to tag products directly in ads. Users can browse your catalog, view product details, and purchase without leaving the app. We optimize product feeds for accurate inventory and imagery.
Influencer Amplification
We can amplify organic influencer content through paid promotion, extending reach beyond the creator's followers. Branded content ads combine authentic endorsement with targeted distribution for maximum impact.
Frequently Asked Questions
Instagram Ads FAQs
Common questions about our Instagram advertising services.
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